Even if you have a fantastic business offering a valuable service or product, if no one knows about you it will be like swimming upstream. Visibility is essential and just because you have a website up it does not mean people will know it exists.
By understanding that you must implement this simple strategy, and how to do so, in order to have a better chance that your website appears in search results and gets seen by your potential target market, you need to ask the question, “Is my site optimized?”
There are two primary ways that you can drive constant traffic to your website through search engines such as Google and Bing; paid and organic.
Paid searches involve using Google Adwords, a program in which businesses pay to have ads appear in relevant searches and on relevant websites.
Organic search techniques leverage content and keywords placed on a business’s website to generate traffic through page rank.
While paid searches often generate quicker results, they are typically expensive and prohibitive for many small business owners. Therefore, organic searching should be the primary focus.
To create higher organic search ranking, you need to implement keywords within your current website’s content. Keywords or keyword phrases are those words that a potential customer would type in a search engine when searching for your particular products or services.
You can create a list of possible keywords naturally through brainstorming or by using a keyword software or search tool. Create a list or primary keywords, those words that would be used most often by potential consumers, and then designate the remainder of the keyword list as secondary keywords. Once you have your list of keywords, you can integrate them into your website’s content.
If your website has already been written, you can go back and integrate relevant keywords where appropriate into the content. Or, if you are building new website pages, you can build the content around your chosen keywords.
Include keywords in the page titles, the meta descriptions, in paragraph subheadings and within the actual page content. It is no longer necessary to “stuff” you page with keywords. Once in the headline and first paragraph is sufficient. The search engines are so sophisticated now that by just writing naturally throughout the rest of the article with words that mean the same or are similar will be more than enough indication of the theme of the page.
Once you integrate keywords into your content, you will begin to see your natural page rank rise over time. But, in addition to integrating keywords into your content on the static webpages, you need to constantly add new and relevant content using the keywords on a regular basis to maintain and increase your page rank with the major search engines.
By incorporating an optimization strategy you are miles ahead of much of your competition.