While many business owners consider press releases to be used to send newsworthy information to offline media, their use has expanded into the online world.
With online press release sites booming, business owners can leverage the power of a traditional print press release online.
Selecting Press Release Topics
In similar fashion of traditional press releases, online releases should contain newsworthy information about your business. Here are some of the most common reasons for a business to utilize a press release:
- Launch of a new product or service
- Celebration of an anniversary
- Announcement of an upcoming or recent company event
- Promotion of a new employee
- Receipt of an industry award
- Launch of a new website
- Announcement of a specific promotion or sale
These events are just a few examples of common press release topics. You can be creative as well when selecting press release topics for your business. Remember, the overall goal of a press release is to announce information in an attempt to gain additional brand recognition, additional traffic to your website or an increase in company sales.
Press Release Content
Press releases should begin with a captivating title, designed to grab the attention of either media professionals or an online consumer. Next, you should include the date of the release and the city your business is located within. The opening line of a release should restate the announcement or piece of newsworthy information. The body of the release should contain content elaborating on the announcement, the company overall and in many cases, will include quotations from key employees or executives. The release should conclude with a call to action and company contact information.
Online releases offer an added functionality; keywords. Just as any other content you leverage online, keyword selection and inclusion within the content can assist you in increasing the number of views your release gains. Be sure to include any and all relevant keywords for your business within your press release’s content.