Do you track who visits your website? Is there a way currently for you to capture the information of your website visitors? If not, you are missing out on valuable marketing opportunities. One of the most effective methods for capturing a lead’s information is through the use of an opt in page or an opt in function.
This is also referred to as a squeeze page or a lead capture page. Being an internet marketer means you market your business product or service online and to do so effectively you must have an opt in page.
Opt in functions capture the email address and full name of a lead. In some cases, companies choose to request additional consumer information. But when launching an initial opt-in marketing campaign, a name and an email address are sufficient. With this information, you can add leads to your email campaigns, creating a constant opportunity for you to convert these leads into paying customers.
How do you Capture their Information?
People will generally not offer their information for free or without benefit. So, the proven strategy of ‘give to get’ is typically implemented when attempting to capture a lead’s name and email address. Here are some things that you could choose to offer leads in return for providing their contact information on your site:
- A free webinar or educational course
- A free ebook
- A free report
- A free section or chapter of a book you have just published
- A free newsletter
- A free monthly ezine
Be creative when selecting items to offer your leads. And, offer multiple choices to consumers. When you appeal to the widest audience, you increase your chances of capturing lead information.
An opt-in function could be an entire landing page, dedicated exclusively to the purpose of capturing lead information. Or, you could include opt-in boxes throughout various pages of your website. Many companies implement both strategies to increase the number of times a consumer sees the opt-in option as well as to broaden the offer appeal to consumers. The value of a company is often found within their leads list size. So begin to build yours today by implementing opt-in functions or pages on your company’s website.