Squidoo is a popular platform for marketing any type of business.
Similar in nature to other social networks, Squidoo offers the ability to create custom focused content pages in which consumers can review.
In addition to creating information portals, Squidoo offers a way for business owners to market their products and services.
After creating your Squidoo pages, you need to focus on marketing your pages in order to generate traffic for your website.
Traffic will offer you the ability to capture leads or to generate direct sales. Here are several options for marketing your Squidoo page:
- You can spend time within Squidoo searching for content pages that are similar to yours or that interest yours. Once you locate other sites, leave comments. If readers like your comments, they will often click on your own lens, giving you the opportunity to capture leads.
- Send an email blast to your current network, leads list and client list to notify them of your new Squidoo lens.
- Join groups that interest you on Squidoo to leverage the social media component of the marketing platform. After all, marketing is a numbers game. So, work to increase the total number of contacts and friends that you have on the site.
- Update your Squidoo content often in order to increase your site rank. Site rank determines what consumers view when they search for content; the higher you rank, the more traffic you will receive.
- Use social bookmarking on your lens so that when a reader likes your content, they can post links on other social media sites that they belong to.
- Review what the top lens sites leverage to market and implement the same ideas for your own pages.
Squidoo offers a unique opportunity to use content to generate site traffic. And, when used in combination with other marketing techniques, provides a valuable opportunity for your business to increase revenues.