Word of mouth is one of the best ways to get new business and many times very basic marketing strategies are used because home based business professional and brick and mortar businesses are not comfortable with offline marketing. But it is an essential element for any business.
Even though a majority of business owners and home based professional use the internet to market their products and services, there are still a variety of tried, tested and true offline techniques.
One of the most commonly used traditional marketing methods is that of direct mail.
Businesses of all types leverage the power of postcards sent through the mail to targeted groups of leads with the intent to generate sales.
To create a powerful direct mail marketing campaign, incorporate the following tips:
• Offer a free gift for response or with purchase
• Create a clear call to action, making your offer easy to respond to
• Use graphics and color to make your offer visually appealing
• Use variations in postcard size to ensure that your consumers see your piece
• Send your direct mail pieces to targeted leads rather than a mass sampling of consumers to increase your response rate
• Implement a promotion code on the postcard and direct the consumer to your website- the code will allow you to track lead conversion and cost analysis
• Outline the features and benefits to the consumer for responding
• Hire professional copywriters to create the content for the maximum level of results
• Use a powerful headline on your postcard or on the envelop of your piece
• Personalize the direct mail pieces as much as possible- the prospect’s name, address, use hand stamps versus metered, use typeset on the address label that closely resembles handwritten pieces
• Use colored paper instead of white to grab the consumer’s attention
Direct mail has been a proven marketing technique for generations. However, with the rising cost of postage and declining response rates, it is crucial that your business implement proven tips and strategies for your campaign. With proper planning and implantation, your business will see a lift in sales revenue.