Growing Your Business-Getting Known on the Street
November 25, 2009
One of the first steps to take as you get ready to launch your new business is getting word out on the street and in the neighborhood where you are working. Take an afternoon walk, or several. Get coffee at the local deli (and coffee tomorrow at the other deli), pick up some duct tape at the hardware store, drop in to surrounding stores as a neighbor and small-scale customer.
Ask names and leave yours (carrying a handful of business cards or opening-day flyers doesn’t hurt). Let your commercial neighbors know who you are, what your business offers, and when you open.
Your commercial neighbors will provide some of your first referrals. They are the people who will give directions when somebody wanders in saying “I hear there’s a new dry-cleaner somewhere on this block.” They will clue you in on the realities of the area: Remind your customers double-parking’s now a $100 ticket—it went up last month. Check with the Clerk, Suzanne, at the Mayor’s Office about how many chairs and tables you can have outside. Schools let out early on Wednesdays, so expect kids by the dozen that day. Leo’s always putting down other store owners—don’t pay any attention and don’t take it personally.
Meeting your commercial neighbors is especially important if you don’t live in the community where you work. Other business owners know how the community really behaves and what your customers are likely to want—even what they’re likely to complain about.
You’ll learn things about the community that you won’t learn any other way. So take a couple of walks, buy a little something here and there, and get to know people who understand the hard work it takes to set your new business on its feet. You’ll be glad you did.
How To Create A Serene, Tranquil Home Office Environment
November 20, 2009
You want your work environment to be as conducive to the tasks at hand as possible. To transform your home office environment into a serene and tranquil work space employ color, nature and the elements of Feng Shui. The reward will be an office that is personal, inviting and inspiring to your work. Read more
Viral Marketing- How to Leverage Videos To Grow Your Business
November 18, 2009
Consumers gravitate to videos or content when searching online for information. Videos became popular when the infamous website YouTube was launched, now with over 100 million users. One of the largest benefits of video marketing is that they have the opportunity to become viral. Read more
Grow Your Business-Off the Walls, and Outside the Store
November 16, 2009
The grab-bag of ideas listed below may have to go on the next-year list, but they all strengthen your community connections and customer base. If they don’t work exactly as described, you’re prepared to keep your antennae up for what does work in your town. Read more
Ideal Marketing Resource For Work-at-Home-Moms At WAHM Website
November 13, 2009
Work-at-home moms have their finger on the pulse of business marketing strategies. In a slow economy, it is even more important to think outside the box for helping your business succeed. That is why more and more work-at-home moms are turning their energies toward article marketing. Read more
Online Press Releases To Increase Exposure
November 11, 2009
While many business owners consider press releases to be used to send newsworthy information to offline media, their use has expanded into the online world.
With online press release sites booming, business owners can leverage the power of a traditional print press release online.
Selecting Press Release Topics Read more
A Backyard Shed Is The Fresh, Innovative Solution To Outside Home Office Space
November 9, 2009
When you just don’t have the space for a home office or you just want more privacy, consider moving your office outside. This doesn’t mean carting your laptop onto the deck and conducting your business from a lawn chair. Today, there are many innovative shed designs that create the perfect home office. Sheds are affordable, efficient buildings that allow you the privacy and versatility needed for your outside home office space. Read more
Home Office Safes Are The Key To Security And Disaster Protection
November 6, 2009
You work hard to create a successful home business. You strive for personal and financial gain from your work. Unfortunately, unexpected disaster can wipe out those hard-earned efforts in a flash.
The question of whether you need a safe for your home office is quite simple to answer. Do you have data files and paper documentation that if destroyed could ruin your business? If so, you should invest in a safe to store these invaluable resources. Read more
Online Marketing: Market with Email Autoresponders
November 4, 2009
Do you receive daily marketing emails from a variety of businesses? If so, you are being marketed to with one of the most effective online marketing techniques- email autoresponders.
Because virtually everyone has an email account, it is one of the most universal areas in which to send marketing materials through.
Your business can implement this technique easily and on virtually any budget. Read more
Home Office Organization Ideas That Are Surprisingly Easy
November 2, 2009
Remember getting those brand new school supplies when you were a kid?
You picked out pencil boxes, three-ring binders, spiral notebooks with subject dividers, report covers and all those nifty pens and pencils.
Relive those days with new “stuff” for your home office. With a little bit of imagination and ingenuity (and some cool new stuff), you can come up with home office organization ideas that can make your work environment pleasingly efficient.
Realize Your Goals By Clearing Clutter And Practicing Organization Daily Read more
